From the desk of Laurie Taylor
Tuesday, 4:00 p.m.

 

“But I hate numbers!”

So did I! When I got fired from my job and a career I had loved for 14 years, I joined a friend and we started figuring out how to put food on the table. Neither one of us had run a business before. We had no business training. No management training. No financial training.

Were we unique? No! Entrepreneurs are usually anything BUT trained in the business of building a business. They have an idea (think Bill Gates), they exploit an opportunity (the Internet boom) and they succeed despite themselves!

As we did. We grew that company from 2 people to over 100 people, up to $12 million in sales. It is that attitude of “I can do anything I put my mind to” that lives on in this great country of ours. It’s the risk-taking entrepreneur that has always driven this economy because we seldom let anything get in our way of reaching our goal – of seeing our vision become reality.

In my case – not only did we NOT have any business training, we had no vision, no business plan and no outside funding.

Let me be VERY CLEAR …

• If we had focused on the financial side of our business early on — That $12 million business would have been a $50 million business.
• If we had focused on the financial side of our business early on — That $12 million business would have weathered the dotcom blow up of March 2000 much better.
• If we had focused on the financial side of our business early on — That $12 million business would not have had to impact 30 lives when we had to lay off 30% of our staff.
• If we had focused on the financial aspects of our business early on — That $12 million business would not have entered 2001 on the brink of bankruptcy.

 

If you are passionate about the financial aspects
of your business, you will always have a
business to be passionate about.

I’m hoping that bit of wisdom will capture your attention.

Or this daunting statistic …….

90% of businesses fail
due to faulty management – more specifically,
POOR FINANCIAL management.

 

Can you relate to any of these issues?

• Do you want a business that you control or a business that controls you?
• Are you satisfied with the amount of money you are driving into your business every month?
• Are you driving good revenue but have nothing to show for it?
• Do you question whether your price point is making you money?
• Do you continually ‘chase those shiny white objects’ hoping to find the ‘silver bullet’ for your business?
• Are you scrambling every month to stay on top of your marketing efforts?
• Do you know if your marketing efforts are returning anything for the investment?

 

Listen, there is nothing harder than growing
a successful business. (except raising a family!)

And just doing more marketing, landing more sales,
hiring more people IS NOT THE ANSWER!

What is the reality of running a successful business? Believe me when I say this. I’ve made all the mistakes you can make including:

• Thinking if we just put in more hours each day, more days each week – our business would grow.
• Thinking that if we just spent more money, hired the right people, bought the next gadget – our business would grow.
• Thinking that I could take my eyes off the ball (our business) for even a minute and would be okay because things were going well.

 

The cliché that says:
You have to work smarter. Not harder. Is true.

But the problem is ……

No one is telling you that in order to work smarter, your business
has to have a foundation on which to grow!

They are just telling you how to sell more, be more effective with your marketing – and buy the ‘latest, greatest marketing/sales program’ that will solve all your problems.

 

Yes, all businesses need good marketing and good sales skills to stay in business...

BUT SUCCESSFUL BUSINESS STARTS WITH A BUSINESS THAT IS SET UP TO BE PROFITABLE!

Whether you are running an Internet-based business or
an offline business, the concepts are the same!

 

You have to know how to
Make and Keep Money!

And that means setting in place a foundation
for growth that you can build upon.

 

Come on, aren’t you tired of:

• Working harder than ever with nothing to show for it at the end of the day?
• Struggling to stay afloat and wonder if you’ll be around next year?
• Being embarrassed when you talk to other business owners who tell you they are doing well?
• Ramping up your marketing and sales and still having nothing to show for it at the end of the month?
• Not knowing how much money you will drive into your business each month so you never know if anything is working?
• Struggling to make good decisions, shooting from the hip and having buyer’s remorse over spending hard-earned cash?
• Using the excuse “I’m not a business person” to justify why you aren’t making any money?
• Shutting down when someone talks about cash flow, budgeting and profit and loss statements?

 

Business owners are struggling!

I spent two years talking to business owners all over the country. Business owners just like you who are passionate about what they sell. Committed to great customer service. Business owners that have been successfully running their company for 3 years or 20+ years.

But when I asked these three questions:

1. How much cash do you have in the bank right now?
2. How much revenue did you generate over the last two months?
3. What is your revenue goal for this year?

These successful and passionate and committed business owners DIDN’T KNOW!

 

I get their attention every time because I can show them,
through some very simple processes that they can implement
and then manage — taking only 20 minutes a week.

• How to uncover profits you didn’t know you had
• How to turn your sleeping assets into cash producing money funnels
• How to find cash that’s been slipping between the cracks in your business
• How to increase the amount of money you make
• How to increase the amount of money you keep
• How to track the ONE number that will change your business forever
• How to improve your decision-making ability to keep more money
• How to identify activities that are killing your business

 

 

I’ve designed a program that will forever take the fear out of financials for any one running a business.

I’ve even been told, “I make financials fun!”

Why? Because I speak plain english. Because I show you how to create a plan.
I show you the fundamentals of building a business.

 

 

If you take my Destination, Greatness program, and follow the logic
and the processes I outline, you will …..

1. Increase your revenues
2. Increase your profits
3. Increase your customer retention

 

And that’s what building a business is all about.
Three simple, straightforward concepts that get lost
in the day-to-day activity called ‘running a business’.

 

 

Would you build a house from the roof down?

Of course not!

So why would you ignore building a foundation on which to grow your business?

The goal of any business is to make a profit.

And in order to make a profit, all businesses need a plan.

That’s ALL businesses. Meaning, yours is NO EXCEPTION!

 

I know your clients are unique.
Your situation is unique. Your business is unique.

Those factors have everything to do with ….

...Defining your target audience

.....Creating a marketing plan for that targeted audience

.......Knowing what differentiates you from your competitors

 

But to succeed all business owners have to...

...Create a plan to be profitable

.....Know how to manage their cash

.......Track critical indicators to map your success

........Because the common denominator is IT’S A BUSINESS!

 

 

Typically, planning takes a back seat to the activity of the business. That activity includes marketing, sales, customer relations, vendor relations, technology issues ….. you know that the list is never ending.

You get up in the morning, hit your desk and it’s off to the races!

WHOA! SLOW DOWN! THINK!

Making money does not just happen.

 

By helping business owners Plan to Be Profitable,
I provide all the tools you need to:

• Create a profit plan so you know what your revenue and expense projections are for the next 12 months
• Manage cash on a daily basis because you have to have money to make money
• Track and measure key indicators so you know when you are being successful
• Make a plan and implement it and go from reactive to proactive
• Focus you on the right things at the right time to start putting money on your bottom line
• Stop ‘scattered thinking’ and create processes that can be replicated to save you time

 

The bottom line is this.

Most business owners are simply running as fast
as they can to drive sales into their business
with NO understanding of how to manage
and grow their business.

 

 

Did I mention I’ve NEVER seen a course
like this one before?

I’ve seen courses on marketing, sales, list building, online marketing,
starting a business, leadership training, management development …
the list goes on.

I’ve NEVER seen a course that offers you the financial step-by-step approach
YOU need to grow and manage a sustainable business.

 

Basically, I’m offering you a BBA – A Business Building Approach that will NEVER fail you.

Because once you start implementing the concepts I’ll teach you,
there’s no turning back! You will become a numbers ninja!

 

 

You are who I had in mind
when I created Destination, Greatness:

Solopreneurs: small business owners who don’t have full time or part time employees, who are good specialists but struggle understanding how to set up systems and procedures that will help them make and keep more money

Business owners with up to 20 employees: small business owners who ramped up quickly, added employees and systems but have reached a plateau in their ability to take their company further

At the end of this program, you will:

1. Know exactly how to start PLANNING to be profitable and STOP wishing for success!
2. Uncover the areas in your business where you make the MOST money and stop wasting time with products or services that are draining your bank account.
3. Understand how to set up SYSTEMS to grow a business and reduce the chaos of chasing revenue that never turns into profits.
4. Become much more CONFIDENT in your ability to act like the CEO of your business and know what you need to do to make and keep more money.

 

 

What better way to make a plan to be profitable than with a
FINANCIAL SUCCESS SYSTEM that is ready to rock & roll!

Stop WISHING for profits and start PLANNING to be profitable!

 

Here’s what you get for your investment:

• 12 hours+ of proven business-building concepts
• Your own Business Calibration Quiz — determine your areas of strength and areas of improvement and focus on the right areas
• Email reminders that keep you focused on making and keeping money
• A monthly live Q&A session where I answer your questions, that’s personal consulting time designed to answer ALL your questions
• Your own Path to Greatness Map – a visual planning tool for your steps to greatness you can hang on your wall and refer to throughout the program
• 5 business-proven templates ready to download and use right away
• Come back as often as you like – focus on the areas that make sense for your business and where it is today – you’ll have full access to all the programs as long as you need
• 12 Study Guides - you’ll have a Study Guide for each module to help you retain critical concepts and stay on top of your implementation plan

 

Is my Destination, Greatness program for you?

It is IF:

• You are a business owner who has been in business for several years and you continually struggle to improve revenues and profits.

• You are a business owner who has decided you are tired of running your business like a hobby and want to start making serious money.

• You are a business owner who isn’t good at managing your business — you are good at running your business.

• You are a solo-preneur who doesn’t know the next steps you need to take to grow and improve your business.

 

 

 

 

 

 

 

If you want to:

1. Increase your revenues

2. Increase your profits

3. Increase your customer retention

Then stop TRYING to make and money and start PLANNING to make money!

 

 

Your Destination, Greatness Training includes…

1. The Business Calibration Assessment - which helps you in minutes uncover the areas of strength and the areas of weakness in your business.



 

2. The Path to Greatness Map – your own VISUAL training aid you can hang on your wall or keep in a notebook as a constant reminder of where you are focusing your business.



 

3. 12 hours of business-building concepts – what no one has ever taught you about how to build and run a profitable business. Each program will provide you tools you’ll use every day as you learn the secrets of building a sustainable business.
4. 12 Study Guides to help you follow along with each of the 12 modules – use these Study Guides to keep notes and to identify what specific issues you are going to work on every week!



 

5. 5 Business-Proven Templates – Profit Plan Excel Spreadsheet, Cash Flow Template, Lead Generation and Tracking Template, Identifying Your Target Audience Template, The Art of Delegating Template
6. MP3 Download – can’t sit at your computer to listen to the next program? No worries! Download your own MP3 file and listen at your convenience.
7. The Clarity Call - Once a month you are Live with Laurie. Just to make sure you have NO questions that go unanswered, you get a direct line. You can ask question live or turn them in ahead of time and listen to the recording later.

 

PLUS! You Get These Bonuses.

 

 

 

 

If you are saying to yourself:

“I’ve done all the marketing and I’m very good at sales, I just can’t seem to manage the growth of my business. I keep spinning my wheels. I can’t meet my goals. I’m tired of working so hard with minimum results.”

Then stop wasting money on programs you aren’t using and put your money into a program that is designed to teach you HOW to set up a business to make and keep money!

 

I’ve done all the work for you!

You simply have to implement the concepts I teach you utilizing the FREE downloadable templates, study guides and bonus reports that you get in Destination Greatness.

 

 

Learning Disclaimer

Remember: To Get What You Never Had,
You Must Do What You’ve Never Done!

You will have to WANT to change. As the CEO of your business, you are the Change Agent. So don’t sit back and think I’ll make your company great. With the Right Attitude and the Right Tools, you’ll make your company GREAT. I’ll just be there to push you along.

I’m giving you ALL the KNOWLEDGE and TOOLS you will need to set up
a foundation to build a successful business. Remember you will get:

• 12 hours of proven business-building concepts
• Coaching questions that will keep you focused on implementation
• 5 ready-made templates that address critical aspects of your business
• Your own Calibration Biz Quiz — determine your areas of strength and areas of improvement and focus on the right areas today
• Helpful email reminders as you go through the program
• Your own Path to Greatness Map – a visual reminder of your steps to greatness you can hang on your wall and refer to throughout the program

There is no way I can know what you will do, or how you work. Just because others make and keep more money with this system does not guarantee you will. I’m saying that boldly and in big print so there is no misunderstanding.

 

The Bottom Line

You can keep making all the excuses you want about why your business
isn’t where you wanted it to be by now.

You can keep buying all the crap that comes out, spending your money
and storing the goods on your hard drive.

 

You can have all the good intentions you want
about how “this time will be different” as you chase
the next miracle down a rabbit hole.

OR…

You can follow a simple, proven model that shows you how to set up your business to make and keep money

 

The choice is yours.

Just Say, “OK, I’ll Give It A Shot!”

 

Until you put this into play, you’ll never know how well
this can work for you. (And if you don’t you’ll always have that nagging thought about where you would have been if you had taken a small step.)

 

So just say, “Ok.”

 

Destination, Greatness
comes with a 100% guarantee.

You have a full 60 days
to put your system in position.

 

 

Ready to make and keep more money? Ready to turn your expensive hobby into a real business? Ready to stop letting your profits slip through your fingers?

Take action. Do it now. I’ll be there every month. I’ll answer ALL your questions.
I want you to succeed. Take charge of your business today. Walk away knowing…

• How to create a vision that will drive you toward a plan
• How to create a plan that produces results
• How to create a profit plan in order to meet your financial goals
• How to manage cash to keep you out of debt
• How to generate revenue and increase profits
• How to select, track and measure key indicators to know when things are working
• How to improve your decision-making ability to keep more money
• How to identify profit-building activities and decrease profit-depleting activities

 

 

Destination, Greatness

HOW MUCH?

If you were to take a business course to learn how to 1) understand business financials 2) learn how to manage cash flow 3) identify key indicators and learn how to track them 4) learn how to improve profits, improve revenue and increase customer retention — It seems to me you would be paying out thousands of dollars. Not only would you spend thousands of dollars, but you’d be investing months if not years to learn the critical aspects of running a business.

With Destination, Greatness you are taking weeks instead of months or years to understand the concepts that will help you make and keep more money. And you have someone who is an experienced business owner helping you apply the concepts. The process that you will experience in Destination, Greatness is proven. And the concepts will continue to help you year after year.

If you are on any of the marketing lists you’ve noticed
that the average going rate is between $1000-$5000 for a program like this.

 

Destination, Greatness should EASILY
be $497 (easy), but it’s not…

P.S. Don’t forget! I’m providing you everything you need to start Making and Keeping More Money! Tools, fundamentals, templates, study guides, monthly support! It’s all here! What are you waiting for?

P.P.S. Click Here to Begin Your Path to Greatness!

 

Now for the Small Print!

There’s no way for me or anyone else to guarantee you’ll make money. What I do guarantee is the education and the process. It works for me it may work for you. What I do know is this course is worth much more in practical training and possibilities than most business courses.